Apple and Samsung are two of the world’s best smartphone manufacturers who have been competing against each other for a very long time. Samsung held the #1 position for years, however, things have changed.
According to Strategy Analytics in the last three months of 2016 Apple overtook Samsung as the world’s top smartphone manufacturer. In December Apple received 18 percent of the global market.
On January 31, Apple reported that they sold 78.3 million iPhones in the fourth quarter. The spike in iPhone sales came shortly after the release of the iPhone 7 and iPhone 7 Plus. These are great phones which appealed to many smartphone users.
The year 2016 was not a good year for Samsung. The exploding batteries in the Galaxy Note 7 led to a massive recall which was extremely expensive. The Galaxy Note 7 recall has had a negative effect on the Samsung brand, thus the reason why Samsung has moved to second place.
Samsung shipped 77.5 million smartphones worldwide during the fourth quarter of 2016. This is a 5 percent drop from the 81.3 million phones they shipped during the final three months of 2015.
“We sold more iPhones than ever before and set all-time revenue records for iPhones, Services, Mac and Apple Watch,” Apple CEO Tim Cook said in a press release. “Revenue from Services grew strongly over last year, led by record customer activity on the App Store, and we are very excited about the products in our pipeline.”
The executive director at Strategy Analytics Neil Mawston made the following statement. “Samsung will be banking on the rumored Galaxy S8 model in a few weeks’ time to reignite growth and return to the top spot in quarterly smartphone shipments.”
Will Apple be able to hold on to the #1 position or will Samsung regain that position with the release of the Galaxy S8. Please let me know your thoughts in the comment section below.